The philosophy of the Swachhcity.org initiative is founded on principles of Socially Responsible Investment (SRI). There are different flavors and meaning of SRI ranging from social impact along with financial gain to community investing to impact investing.
The SwachhCity.org team is committed to investing in green initiatives and to measure the results of such investments on an impact investment scale. The SwachhCity.org has committed to the following.
- 3% of our business income is committed to community efforts.
- Continue to invest most of the income to make our services more affordable.
- Seek out emission free, natural green solution globally available and offer them to our partners.
- Continuously invest in educating and raising environmental issues to others.